Celebrating 70 years of excellence in tourism, The Jamaica Tourist Board (JTB) has launched ’70 Days of Jamaica Love’ campaign. The campaign lasts all summer offering travellers exclusive deals on hotels, experiences, dining and attractions aiming to boost arrivals and tourism spending.
“The 70 Days of Jamaica Love campaign is our way of thanking travellers and industry partners who have been part of this incredible journey. By creating these attractive offers, we aim to make summer travel more rewarding while showcasing the very best of Jamaican hospitality,” says Donovan White, Director of Tourism, Jamaica .
The campaign promises special discounts for more than 50 hotels, along with deals at popular attractions, restaurants and even on transport and tours, making it a great value for both first-time and repeat visitors. Jamaica witnessed an increase of 33.6 percent in Caribbean arrivals in the first quarter, receiving approximately 1.58 million visitors between January and April, with projections indicating sustained growth through the summer and winter periods.
Tourism earnings are expected to surpass 4.5 million, supported by group travel, cruise tourism and increasing interest from non-traditional markets by the end of the year. Further strengthening its tourism product, Jamaica is also developing a national Entertainment Policy to position music, festivals and creative industries as the main pillars of its tourism economy. This new policy will seek to connect these experiences more strategically with the tourism product, ensuring consistent quality, safety and promotional reach. Events such as Reggae Sunfest, Dream Weekend and Carnival in Jamaica will now benefit from greater investment, regulation, and global promotion.
