Minimalist Hotels, has expanded its presence in Varanasi with the launch of its second hotel in the city. The new, Minimalist Hotel – The Varanasi Edit, responds to the rising demand for premium, design-centric accommodations in one of India’s most spiritually significant cities.
Situated in DIG Colony, just 2 km from its flagship Varanasi location, the hotel offers 24 elegantly designed rooms aimed at modern domestic and international travelers. The expansion comes on the heels of strong demand at the original property, reflecting the brand’s strategic focus on growth in dynamic urban destinations.
“Our first hotel consistently ran at high occupancy, especially during peak spiritual and cultural seasons,” said Gautam Munjal, Founder of Minimalist Hotels. “This second property allows us to serve our guests more effectively while reinforcing our long-term commitment to the city.” Blending minimalist design with contemporary amenities, the new hotel offers a serene yet practical stay experience.
A 50-seater casual dining restaurant and pizzeria on-site enhances the guest offering with a curated culinary journey. Its proximity to key religious and cultural landmarks makes it a convenient choice for both leisure travelers and pilgrims.
“The launch was timed to align with a forecasted surge in travel during events like the Kumbh Mela,” added Munjal. “It positions us to meet this increased demand while strengthening our image as a refined, accessible hospitality brand.”
With this latest addition, Minimalist Hotels continues to redefine modern luxury in Varanasi, delivering comfort, style and personalised service in a contemporary, uncluttered setting.
